i-Free provides SMS voting for the 15th International Festival of Physical Education and Sports

St. Petersburg, Russia, 21 May 2009. i-Free, a leading provider of content services in Russia, Ukraine and Kazakhstan,* is taking care of the technical side of SMS voting for the 15th International Festival of Physical Education and Sports currently in progress at the Olympic Sports Complex in Moscow.

The annual International Festival of Physical Education and Sports is a Russian and East European highlight in health and fitness, aimed at propagating healthy living. One of the long-time sponsors of the festival is Russian Fitness Group, the owner and operator of the health club chains World Class and PhysCult. The others are the Moscow Department of Physical Education and Sports and the Russian Fitness Aerobics Association.

i-Free, the leading Russian content provider, has teamed up with SVOY Group to handle the technical side of SMS voting for the festival: participants can vote for their favorite fitness master classes.

“We want to know what festival participants think, and SMS voting is the easiest and most cost-effective way to get feedback,” said Vasily Kozyrev, deputy chairman of the festival’s organizing committee. “We can definitely benefit from this SMS voting service set up with assistance from i-Free.”

The program of the 15th International Festival of Physical Education and Sports features more than 180 classes, lectures and workshops taught by top fitness mentors from Russia, the US, Italy, Spain, Portugal and Germany. The Organizing Committee has selected the best 15 master classes to be put to a vote.

To vote for their favorite master class, participants are to text the class code number to 4446. A text message costs between 22.73 and 37.50 rubles with different providers.

“We’ve run hundreds of similar events,” said Elena Yershova, who manages the project for i-Free. “Mobile voting is certainly the best bet for the festival’s hosts and participants alike.”

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* Source: AC&M-Consulting.

Contacts

+7 (812) 438 16 78
partners@i-free.com

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